Betr Looks to Grow Its 15% Australian Market Share With Entain Acquisition

^{Pictured: Andrew Menz, CEO of Betr, and Matt Tripp, owner of Betr}

Betr Entertainment is considering acquiring the Australian assets of British gambling giant Entain, the Australian Financial Review reported, citing sources familiar with the matter.

Entain operates in Australia through its Ladbrokes and Neds brands, which, together with New Zealand operator TAB NZ controlled by the group, generated $347 million in revenue in the first half of 2025.

According to sources, Entain’s leadership held an informal meeting in London in early August with Betr Entertainment owner Matt Tripp and CEO Andrew Menz. The talks reportedly ended without any formal offers on the table.

A potential deal would align with Betr Entertainment’s strategy to become a dominant force in the Australian gambling industry. In February 2025, the company moved closer to a 15% market share through the acquisition of bookmaker TopSport. Earlier this year, Tripp’s company was also involved in the bidding for Australian bookmaker PointsBet.

If successful, an agreement with Entain would give Betr Entertainment access to the group’s operational resources — from customer databases to technology platforms — significantly accelerating its expansion in Australia.

Earlier, Gambling Park reported that Entain is in talks to sell its Ladbrokes betting network in Ireland.