$/€ Pointsbet Rejects Betr Takeover: Over 50% of Bookmaker’s Profit Comes from Just 20 Players
Kate Marshal
24 July 2025
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Photo: Matt Tripp, founder of Betr
Australian bookmaker Pointsbet has once again rejected a takeover bid from betting company Betr, according to Next.io.
Pointsbet representatives argue that Betr’s business model is unsustainable in the long run, as it relies heavily on a relatively small number of VIP customers.
To support this view, Pointsbet cited data showing that in January 2025, more than 50% of Betr’s net profit was generated by only 20 players.
“Betr’s VIP customer base carries significant risks,” stated Pointsbet’s Board of Directors. “The long-term sustainability of this revenue is questionable, especially given that Betr pays commissions to third parties for attracting and retaining these high-value players.”
Consequently, Pointsbet is reluctant to come under Betr’s management. Instead, the bookmaker is leaning towards accepting a competing acquisition offer from Mixi Australia, a subsidiary of Japanese corporation Mixi.
Gambling Park notes the potential value of the Pointsbet acquisition deal may exceed $220 million.
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