World Series of Poker Opens Its First Official Store in Las Vegas

The first official World Series of Poker (WSOP) store has opened in Las Vegas, the Las Vegas Review-Journal reports.

It is located in the shopping arcade between Horseshoe Las Vegas and Paris Las Vegas, two casino-hotels on the Las Vegas Strip. These venues are currently hosting WSOP 2026, one of the year’s flagship poker series. Previously, fans could mainly buy World Series of Poker merchandise at temporary outlets during tournaments. The brand now has a permanent retail location in Las Vegas.

The store covers around 215 sq m. According to the newspaper, it is the largest retail space in WSOP history.

More than 100 product designs were prepared for the opening, including clothing, caps, accessories and collectable items linked to the tournament’s history.

The store is designed as more than just a souvenir shop, with the interior placing a strong emphasis on poker history. Inside, there is a large LED screen showing footage from previous tournaments, a display case with a WSOP championship bracelet and a chandelier made from poker chips. Some details nod to Nevada’s old casinos and saloons, before the exhibition moves on to the modern era of the WSOP and its current champions.

The historical theme was also highlighted at the opening ceremony. Jack Binion, the son of World Series of Poker founder Benny Binion, took part in the event.

The first WSOP tournament was held in 1970 at Binion’s Horseshoe casino in Las Vegas. Since then, the series has grown from a small poker event into one of the most recognisable poker events in the world.