Premier League Clubs to Lose £80 Million from Betting Sponsorship Ban

^{Pictured: Players of Brentford and Bournemouth}

Premier League clubs could lose around £80 million (€91.7 million) next season after dropping from front-of-shirt sponsorship deals with betting companies, the Guardian reported, citing club representatives.

The impact is already being felt. Nine clubs have yet to secure a shirt-front partner, while 12 remain without deals.

According to sources, some risk starting the season without a main sponsor.

Betting firms had traditionally offered the most lucrative deals, particularly those targeting Asian markets, but contract values have since declined significantly. Clubs that once earned £8–12 million (€9.2–13.8 million) annually are now often securing deals worth only £4–5 million (€4.6–5.7 million).

Bournemouth, for example, has replaced its betting sponsor with a brand that had previously partnered with the club, while Brentford plans to promote its training kit sponsor on the main shirt.

Some clubs are seeking to maintain ties with betting firms in alternative formats. Everton and West Ham, for instance, are moving existing partners to sleeve sponsorships, which are not covered by the ban.

The ban itself is voluntary. Clubs, in agreement with the league, have committed to removing betting logos from the front of shirts, while sleeve and training kit sponsorships remain permitted.

The initiative had been coordinated with authorities in advance, but its financial impact has proved more significant than expected, contributing to a widening revenue gap between top clubs and the rest.

Gambling Park notes that UEFA is considering launching its own streaming platform for the Champions League.