Japanese Company MIXI in Talks to Acquire Australian Bookie PointsBet for $223M

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Kate Marshal

27 February 2025

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PointsBet

According to investment firm Waterhouse VC, Japanese sports and entertainment giant MIXI is looking to acquire Australian bookmaker PointsBet. As reported by Gambling Insider, the potential deal is valued at approximately $223.2 million.

MIXI isn’t the first bidder for PointsBet. Earlier, Australian bookmaker BlueBet submitted an acquisition offer ranging from $151 million to $164 million, with an additional performance-based payout of $63 million.

Current reports indicate that PointsBet favors MIXI’s offer, making it likely that BlueBet’s bid will be rejected.

Had BlueBet’s bid succeeded, it would have marked the company’s third acquisition in just a year. In April 2024, BlueBet completed a deal to acquire betting platform Betr and, more recently, took over bookmaker operator TopSport.

Following news of MIXI’s offer, PointsBet’s stock price surged by 32.53%. Over the past six months, the company’s shares have climbed by 120%.

For context: PointsBet’s U.S. assets were transferred to Fanatics in 2024.

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