Betr Eyes Quick Exit: Australian Bookmaker on the Hunt for Buyers

Pictured: Betr Co-Founder Matt Tripp

Australian bookmaker Betr, launched in 2022, announced plans to sell its business. According to Financial Review, the financial company Barrenjoey is handling the issue and looking for potential buyers for Betr.

A spokesperson for the bookmaker said that several local and overseas betting firms have expressed interest in snapping up Betr.

No details have been disclosed yet about the possible deal values or the names of the interested parties.

For reference: Betr is a gambling joint venture between companies and individuals (not to be confused with the US bookmaker Betr), including BetEasy and Sportsbet founder Matt Tripp, Tekkorp and News Corp Australia. Betr hit the market relatively recently – in 2022.

Interestingly, Betr was also rumored to be one of the bidders for another Australian bookmaker, Pointsbet. The deal was expected to be worth between $148 million and $202 million. And now, Betr itself is up for sale.

Previous reports suggested that Pointsbet is also selling its North American business.