Value Betting: How to Find Betting Opportunities

Lina Almans

14 June 2023

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Value betting

What Is Value Betting

Value betting is a strategy in sports betting where you look for odds that are too good to pass up, based on your gut feeling.

✅ To beat the bookie is to find a value bet.

If you’re someone who watches sports closely and can break down factors like team form, injuries, and motivation, then value betting might be your thing.

The idea behind value betting is to outsmart the bookie by finding cases where they’ve messed up the odds on a certain outcome.

Formula for Calculating Value Bets

How do you know if a bet is worth it? Here’s a simple formula to help you spot it:

Bookmaker’s Odds (O) × Your Own Probability (P) > 1

For example, let’s say the bookmaker’s odds for a home team win are 2.5 (40%), but you know better and think the real odds are 65%.

You can do the math like this: (O) × (P) = 2.5 × 0.65 = 1.625

If the result is more than 1, like in this case, then the bet is a value bet and that’s how you cash in!

Pros and Cons of Value Betting

Like any strategy or tactic, value betting has its upsides and downsides.

Pros of Value BettingCons of Value Betting
Killer strategy that worksHard to spot value bets
Can beat the bookies at their own gameTakes time and work
Potential for long-term profitsLong-term approach with many bets
No worries about getting bannedCan’t always trust your predictions

Where to Find Value Bets

To spot value bets, you can use several methods. Here are some popular ones:

MethodDescription
DIY ResearchDon’t just wager blindly. Stats, injuries, and motivation matter.
Watch the OddsIf the odds start to drop, it means you found a value bet. Look for bookies with the original odds.
Use Value Betting ToolsYou don’t have to do it all by yourself. There are online tools, like BetBurger.
Lock in Arbitrage BetsArbitrage bets are when you can profit no matter what. That’s where the value is.

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