Betway Signs Its Biggest-Ever Deal with Manchester United
Tania Levees
04 August 2026
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Bookmaker Betway has signed a multi-year partnership agreement with English football club Manchester United, the club announced.
From the 2026/27 season, Betway will become Manchester United’s principal partner and exclusive international betting partner.
The bookmaker’s logo will appear on the training kits of both the men’s and women’s teams.
Betway branding will also feature on matchdays at Old Trafford, home of the men’s team, and Progress With Unity Stadium, where the women’s team play their home games.
The financial terms of the agreement have not been officially disclosed. However, British media reports suggest that Betway’s parent company, Super Group, will pay Manchester United around £20 million per season, equivalent to $26.8 million.
Manchester United said the agreement was the most valuable training kit sponsorship deal in world football.
The partnership also represents the largest sponsorship investment in Betway’s history.
Betway’s current sponsorship portfolio includes football clubs Arsenal, Manchester City and Chelsea, Formula 1, Williams Racing and the NBA’s Philadelphia 76ers.
Gambling Park also reminds readers that our promo code is now available for registering with bookmaker Win-Win.
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