Brazilian Authorities Ask Neymar, Vinicius and Ronaldo to Review Betting Advertising Agreements

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Consumer protection authorities in Brazil have asked high-profile footballers and other celebrities to review their advertising agreements with betting companies.

The Public Prosecutor’s Office of Espírito Santo (MPES) issued the recommendations through CINDEC, the state’s Integrated Consumer Protection Center. Those named in the notices include Neymar, Vinicius Junior and Ronaldo Nazário.

Neymar is an ambassador for Blaze, while Vinicius Junior has a partnership with Betnacional. Ronaldo Nazário has served as a Betfair ambassador in recent years.

The notices are preventive and do not, by themselves, impose fines or ban advertising. Recipients have 10 business days after receiving the notice to say whether they intend to continue their partnerships with betting companies.

Those who choose to keep their contracts must demonstrate compliance with current regulations, including rules governing advertising materials.

CINDEC recommends that recipients review their contract terms, the operators’ responsible gambling policies, safeguards for vulnerable consumers and the content of their advertisements. It also says partnerships should be suspended or terminated if an operator cannot demonstrate regulatory compliance and adequate consumer protections.

Betting advertisements must not present gambling as a way to build wealth, achieve success or solve financial problems. They must also avoid misleading depictions of winnings.

The initiative follows tighter federal rules on betting advertising introduced in July 2026. The requirements apply not only to betting operators but also to individuals and organizations involved in distributing or promoting such advertising. Under the new rules, warnings about the risks of gambling must occupy at least 10% of the advertising space.

CINDEC stressed that the notices are preventive and do not, on their own, mean that any recipient has violated the law.

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