MGA Releases AI Guidance for Betting Operators and Casinos

^{Charles Mizzi, CEO of the MGA}

The Malta Gaming Authority (MGA) has developed guidance on the responsible use of artificial intelligence in the gambling industry. The document, titled the “Charter on the Use of AI in Gaming,” provides recommendations for betting operators and online casinos on how to apply AI technologies safely and transparently.

The charter was developed following an MGA study that found companies are already using artificial intelligence for data analysis, customer support, fraud detection, player management and other tasks. However, the level of AI adoption and the approaches used to oversee these technologies vary across operators.

The document is voluntary and does not introduce any new mandatory requirements for companies. The MGA recommends that operators:

• maintain a register of the AI systems they use and explain the purpose of each system;
• assess potential risks associated with the use of such technologies;
• oversee decisions made with the help of AI and ensure human involvement in important processes;
• ensure that AI systems do not produce inaccurate or biased decisions that could affect players;
• inform users when they are interacting with artificial intelligence;
• regularly review AI systems and address any potential issues.

The MGA stressed that artificial intelligence should support employees rather than fully replace them in matters that may affect players.

The regulator also urged companies not to overstate AI capabilities and to provide clear information about how these technologies are being used.

The charter was developed in cooperation with the Malta Digital Innovation Authority (MDIA). The MGA said it expects the document to encourage operators to take a more responsible approach to implementing artificial intelligence across the gambling sector.