Study: Nearly 50% of British Punters Choose Racehorses Based on Monikers
Lina Almans
18 June 2024
Comment 0
A recent study commissioned by British bookmaker Lottoland, as reported by The Irish Sun, has shed light on the factors that influence horse race betting decisions among Brits. The findings have unveiled some intriguing insights.
The survey of 2,000 respondents found that almost half (46%) of bettors choose a horse based on its moniker. The funnier the name, the more likely they are to place a wager.
Interestingly, 28% of respondents said they don’t necessarily seek out unusual names but prefer monikers associated with luck or wealth.
These findings indicate that a significant portion of horse racing enthusiasts in the UK pay little attention to traditional betting factors such as odds, recent performance statistics, or the horse’s current form.
The study also found that 69% of respondents view horse betting as a form of entertainment, not a serious investment.
In terms of attending races, a majority of 62% of participants reported that they usually experience the excitement firsthand. This physical presence at the racecourse often influences their betting decisions, leading to impulsive wagers (particularly on horses with amusing names). However, when watching races on TV, bettors tend to adopt a more analytical approach, carefully considering stats and odds before placing their bets.
Best Bonuses
Win Win Promo Code – Valid Bonus Code Today
Active Until: 22.12.2028
Get 100% first-deposit bonus for sports betting, followed by extra bonuses on the 2nd, 3rd and 4th deposits after the welcome bonus has been wagered.
BitStarz Bonus Code – Welcome Bonus
Active Until: 22.12.2026
BitStarz offers a welcome bonus: up to $500 or 5 BTC, plus extra rewards after your first deposit.
Best Linebet Promo Code for New Users: 2 Welcome Bonuses
Active Until: 22.12.2026
Up to 1766 USD + 150 free spins for casino or a 100% sports bonus up to 117.89 USD on the first deposit.
Working 888starz.bet Promo Code – Sports & Casino Bonus
Active Until: 22.12.2027
Promo code unlocks the full welcome package, including up to €1500 + 150 Free Spins in the casino and up to €400 in sport.
Working Pinco Promo Code 2026 – Elite Welcome Rewards
Active Until: 22.12.2026
New players at Pinco can claim a 160% casino bonus on their first deposit by registering with the promo code GPARK.
Official Fonbet Promo Code 2026 for €3,000
Active Until: 22.12.2026
Choose a multi-stage casino bonus and get up to €3,000 and 225 free spins across your first five deposits.
