Luka Modrić and the Croatian Football Federation Partner with Kalshi for the 2026 World Cup
Lina Almans
Upd 7 days ago
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Prediction markets platform Kalshi has announced a partnership with the Croatian Football Federation for the 2026 World Cup. The company has also signed a separate agreement with Croatia captain Luka Modrić.
Under the deal, the Kalshi brand will appear across the Croatian Football Federation’s official channels, including its website and social media accounts.
Modrić has become one of the prediction markets platform’s international ambassadors. During the tournament, he will feature in the brand’s advertising campaigns and video content.
The financial terms of the agreements were not disclosed. Kalshi said the partnership was linked to strong interest in the World Cup, which is being held in the United States, Canada and Mexico. For the company, the tournament is also a key opportunity to reach US audiences.
The partnership with the Croatian Football Federation is part of Kalshi’s broader football campaign during the 2026 World Cup. The prediction markets platform previously signed an agreement with the Argentine Football Association, while Lionel Messi took part in its social media promotion.
The company is continuing to expand its presence in football during the biggest tournament of the year, focusing not only on national federations but also on recognisable national-team players.
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