Europe’s Gambling Market Revenue Topped €123 Billion in 2024

The European Gaming and Betting Association (EGBA) has released its annual industry report covering the gambling landscape across the 27 EU countries and the UK, compiled in partnership with H2 Gambling Capital. The figures include both licensed operators and offshore sites.

Gross gaming revenue (GGR*) across the region hit €123.4 billion in 2024, up 5% year-over-year. The breakdown of GGR shows:

• Online gambling brought in €47.9 billion
• Land-based gambling generated €75.5 billion

Online gambling continued to expand, with the sector growing 39% in 2024 — an uptick from the 37% increase recorded the year prior. Despite an overall revenue boost, land-based gambling lost ground in the market share split, dropping from 63% in 2023 to 61% in 2024. Meanwhile, mobile betting and gaming kept climbing, with mobile devices driving 58% of the online GGR — up from 56% the previous year.

Lotteries remained Europe’s most popular gambling product, racking up €38 billion in operator revenue. Of that, €30.9 billion came from retail sales, while €7.1 billion was driven by online play.

The UK held onto its spot as Europe’s largest gambling market with €30.8 billion in GGR, followed by Italy at €25.5 billion, France at €17.8 billion, and Germany at €17.7 billion. Online gambling’s share varies widely across the region: Sweden leads with over 68% of GGR coming from online channels, while Spain lags at just 14.2%.

EGBA projects the European gambling market will grow to €127.7 billion in 2025 — up 3.5% from 2024. Online gambling is expected to hit a 40% share of total market revenue. The long-term outlook remains bullish, with forecasts suggesting total market size could reach €149.2 billion by 2029.

* GGR is a financial metric used to measure gross earnings, calculated by subtracting total winnings from total bets.