$/€ 888 Mulls U.S. Market Exit — Pays $ 50M to Terminate Sports Illustrated Deal
Kate Marshal
11 March 2024
Comment 0
888 Holdings, one of the world’s leading gambling companies, is considering pulling out of the U.S. market by the end of 2024, citing fierce competition and high investment costs.
The company’s decision comes after it ended its partnership with Sports Illustrated (SI), which involved running sportsbooks and casinos.
To end the deal, 888 paid $25 million upfront and agreed to pay another $25 million between 2027 and 2029. However, the company expects to save $6-7 million over the next two years from the termination.
888’s CEO, Per Widerström, explained the rationale behind the company’s exit strategy, saying, “Since commencing my role as CEO I have been focused on ensuring the Group is set up to deliver strong value creation in the coming years. In the U.S., the intensity of competition and requirement for scale means huge investment is required to reach profitability.”
Currently, 888 operates under the SI brand in states like Colorado, Michigan, and Virginia, where online gambling is legal and regulated. The company also runs its own brand, 888, in New Jersey.
Best Bonuses
BitStarz Bonus Code – Welcome Bonus
Активен до: 22.12.2026
New players can receive a 100% bonus up to €/$100 on their first deposit when activating the welcome offer.
Best Linebet Promo Code for New Users: 2 Welcome Bonuses
Активен до: 22.12.2026
Up to 1766 USD + 150 free spins for casino or a 100% sports bonus up to 117.89 USD on the first deposit.
Working 888starz.bet Promo Code – Sports & Casino Bonus
Активен до: 22.12.2027
Promo code unlocks the full welcome package, including up to €1500 + 150 Free Spins in the casino and up to €400 in sport.
Working Pinco Promo Code 2026 – Elite Welcome Rewards
Активен до: 22.12.2026
New players at Pinco can claim a 160% casino bonus on their first deposit by registering with the promo code GPARK.
Official Fonbet Promo Code 2026 for €3,000
Активен до: 22.12.2026
Choose a multi-stage casino bonus and get up to €3,000 and 225 free spins across your first five deposits.
Bonus Promo code PIN-UP — Special Promo
Активен до: 22.12.2026
Profitable bonus with using our promo code up to €5,000
