FIFA and Betano Sign New Agreement Ahead of 2026 World Cup
Xenia Luch
19 May 2026
Comment 0
Betano has been named a Tournament Supporter of the 2026 FIFA World Cup for Europe and South America, FIFA said, announcing an agreement with Kaizen Gaming, Betano’s parent company.
The partnership gives Betano the right to use official 2026 World Cup partner status and run tournament-related promotional activities in those regions. The agreement also includes digital and in-person fan activations.
A separate part of the partnership focuses on responsible gambling. Betano will offer users tools to manage their gambling activity, including financial limits, time-management controls and 24-hour customer support.
It is Betano’s third partnership with FIFA.
In 2022, the bookmaker was a regional supporter of the World Cup in Qatar for Europe. In 2025, it became a partner of the FIFA Club World Cup.
The 2026 World Cup will be held from June 11 to July 19 across three countries: the United States, Canada and Mexico. The tournament will be staged for the first time in an expanded format featuring 48 national teams.
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