1xBet to Bring Conor McGregor to SiGMA World in Rome
Lina Almans
14 September 2026
Comment 0
Conor McGregor is set to travel to Rome for SiGMA World, an international gambling industry conference and exhibition taking place from November 2 to 5. The Irish UFC star will attend 1xBet-related events in his role as the betting company’s global ambassador, according to the 1xAffiliates programme.
McGregor has been announced as the special guest at the final ceremony of GRAND 1XREIGN, a 1xBet affiliate campaign whose finale will take place in Rome on November 3 during SiGMA World.
The campaign will run from October 1 to 29 and will be open to 1xBet affiliates. Participants will be split into two categories: PRO, for affiliates who have worked with the programme for at least 12 months, and RISING, for those who joined less than a year ago.
Affiliates will receive one entry into the prize draw for every 10 new players who register through their referral link (or promo code 1xbet) and make a first deposit. The campaign will consist of four stages, with a total of 16,000 USDT in prizes.
Other prizes include Rolex and Breitling watches, a Fujifilm camera, a Prada backpack, a Louis Vuitton bag and an Apple Vision Pro.
Six finalists — three from each category — will ultimately be selected.
They will take part in the final ceremony in Rome on November 3, where McGregor is scheduled to appear as the special guest.
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