$/€ 1xBet Inks Five-Year Partnership with Volleyball World
Kate Marshal
17 May 2024
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Volleyball World, the sport’s commercial entity, has unveiled a sponsorship agreement with 1xBet, a bookmaker. This five-year partnership will encompass events in both volleyball and beach volleyball.
As part of the agreement, 1xBet will utilize Volleyball World’s digital platform for its advertising campaigns. The bookmaker’s brand will be prominently displayed at several key volleyball tournaments, including:
- The FIVB Volleyball Men’s/Women’s Nations League
- The FIVB Volleyball Men’s/Women’s World Championship
- The FIVB Volleyball Men’s/Women’s Club World Championship
- The Beach Pro Tour Elite 16
- The Beach Pro Tour Challenge
- The Beach Volleyball World Championships
This partnership aims to broaden 1xBet’s global footprint and enhance its brand recognition. Finn Taylor, the CEO of Volleyball World, is confident that this collaboration with a well-known betting operator will spur commercial growth for volleyball events and contribute to the sport’s development.
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