Polymarket Secures Exclusive ATP Tour Streaming Rights

Polymarket has announced that it has secured exclusive streaming rights for all ATP Tour and ATP Challenger Tour matches. The agreement was signed with Tennis Data Innovations (TDI) — a joint venture between ATP Tour and ATP Media responsible for commercialising official tournament data and media rights.

Under the agreement, registered Polymarket users in the United States will be able to watch ATP Tour matches directly on the platform alongside related prediction markets.

The deal covers around 20,000 matches per season. It includes main draw and qualifying matches, as well as singles and doubles events on the ATP Tour.

The press release lists Indian Wells, Miami Open, Cincinnati Open and the Nitto ATP Finals among the tournaments available under the agreement.

Polymarket will also use official ATP data distributed by Sportradar. The platform will use this information to determine market outcomes in real time. In addition, Polymarket will integrate Sportradar’s integrity services to monitor the fairness of competitions.

“Tennis is an ideal fit for prediction markets. We are bringing together live ATP streams, official data and markets on one platform, allowing fans to follow matches and participate in predictions in real time. We are excited to work with TDI and Sportradar and, together with tennis governing bodies, help ensure the integrity of competitions,” said Ari Borod, President of Sports Business Development at Polymarket.

Tennis Data Innovations CEO David Lampitt said that sports fans’ habits are changing and tennis must keep pace with these developments. According to him, the partnership with Polymarket will give ATP Tour fans another way to follow tournaments throughout the season.