UFC Interim Heavyweight Champion Tom Aspinall Joins Aviator as Brand Ambassador

UFC interim heavyweight champion Tom Aspinall has joined the roster of ambassadors for the popular crash game* Aviator, European Gaming reports.

Aspinall now joins fellow UFC fighters Alex Pereira, Johnny Walker, and Merab Dvalishvili in promoting the brand. These partnerships are part of a broader marketing deal between Aviator’s developer, SPRIBE, and the UFC, which has placed Aviator branding inside the Octagon at UFC Fight Nights and Pay-Per-View events.

The new partnership is expected to further expand the game’s reach. Aviator is currently available at over 4,500 online casinos, attracting approximately 42 million active players every month.

According to SPRIBE, Aviator sees more than 350,000 bets placed every minute.

“Aviator gives you the same adrenaline rush as stepping into the Octagon on fight night. I’m excited for my fans to experience what this game has to offer,” Aspinall said of the partnership.

SPRIBE has planned a series of marketing campaigns featuring its newest ambassador, set to roll out in the coming months.

For reference: SPRIBE is an iGaming developer founded in 2018 in Kyiv. Tom Aspinall is an English mixed martial artist competing in the UFC’s heavyweight division and currently holds the interim UFC heavyweight title.

*A type of online casino game where players bet on an object in motion — like a plane in Aviator — with payout multipliers increasing until the object stops. The longer the run, the higher the potential winnings.