Lottery Sales in Europe Grew to Almost €98 Billion in 2023
Kate Marshal
Upd 7 days ago
Comment 0
The European Lotteries Association (EL) has released its Report on the lottery sector in Europe for 2023, outlining key figures in the region’s lottery industry.
The report highlights that the sector remains stable and resilient. In 2023, total lottery sales from EL members reached €97.8 billion, marking a 4.5% increase from 2022 and a nearly 25% jump compared to 2019.
This sales growth helped EL operators generate a gross gaming revenue (GGR*) of €43.6 billion, reflecting a 4.1% year-over-year rise.
Despite the increasing shift toward digital lottery purchases, traditional retail sales continue to dominate:
- Land-based ticket sales generated €38.2 billion in GGR
- While online sales accounted for €5.3 billion
Draw-based lotteries remain the most popular category, making up 48.7% of total lottery product sales in 2023:
| Product Category | Total Sales (€) | Share of Total Sales |
| Draw-Based Lotteries | €47.67B | 48.7% |
| Instant Lotteries | €29.99B | 30.7% |
| Sports Betting | €12.75B | 13.0% |
| Other | €7.38B | 7.5% |
More than half of the industry’s GGR — €22 billion — was allocated to charitable and social initiatives by EL members in 2023.
EL is the largest lottery association in Europe, representing 70 members across 39 countries.
* GGR is a financial metric used to measure gross earnings, calculated by subtracting total winnings from total bets.
Best Bonuses
BitStarz Bonus Code – Welcome Bonus
Активен до: 22.12.2026
BitStarz offers a welcome bonus: up to $500 or 5 BTC, plus extra rewards after your first deposit.
Best Linebet Promo Code for New Users: 2 Welcome Bonuses
Активен до: 22.12.2026
Up to 1766 USD + 150 free spins for casino or a 100% sports bonus up to 117.89 USD on the first deposit.
Working 888starz.bet Promo Code – Sports & Casino Bonus
Активен до: 22.12.2027
Promo code unlocks the full welcome package, including up to €1500 + 150 Free Spins in the casino and up to €400 in sport.
Working Pinco Promo Code 2026 – Elite Welcome Rewards
Активен до: 22.12.2026
New players at Pinco can claim a 160% casino bonus on their first deposit by registering with the promo code GPARK.
Official Fonbet Promo Code 2026 for €3,000
Активен до: 22.12.2026
Choose a multi-stage casino bonus and get up to €3,000 and 225 free spins across your first five deposits.
Bonus Promo code PIN-UP — Special Promo
Активен до: 22.12.2026
Profitable bonus with using our promo code up to €5,000
