Betsson Subsidiary Lands Record-Breaking Title Sponsorship with Inter Milan
Kate Marshal
02 July 2024
Comment 0
Pictured: Inter CEO Alessandro Antonello, Betsson Group Managing Director Stefano Tino, and Inter Marketing Director Luca Danovaro
Betsson Sport, a subsidiary of the Swedish gambling company Betsson, has been announced as the official main partner of Inter Milan.
This four-year deal will see the Betsson Sport logo proudly displayed on the front of the Nerazzurri’s playing jerseys, as confirmed on the club’s official website.
Italian media reports suggest that this sponsorship will bring Inter Milan a record-breaking €30 million per year.
Previously, Paramount held the title sponsorship for the Milan club.
However, Italy’s ban on gambling advertisements, which extends to sports club jerseys, has been navigated cleverly in this case. Betsson Sport was specifically created to circumvent this legislation and promote the Betsson betting operator, demonstrating a prime example of surrogate advertising in sports.
This news comes on the heels of another major sponsorship announcement: Barcelona has extended its partnership with bookmaker 1xBet for 5 more years.
Best Bonuses
BitStarz Bonus Code – Welcome Bonus
Активен до: 22.12.2026
BitStarz offers a welcome bonus: up to $500 or 5 BTC, plus extra rewards after your first deposit.
Best Linebet Promo Code for New Users: 2 Welcome Bonuses
Активен до: 22.12.2026
Up to 1766 USD + 150 free spins for casino or a 100% sports bonus up to 117.89 USD on the first deposit.
Working 888starz.bet Promo Code – Sports & Casino Bonus
Активен до: 22.12.2027
Promo code unlocks the full welcome package, including up to €1500 + 150 Free Spins in the casino and up to €400 in sport.
Working Pinco Promo Code 2026 – Elite Welcome Rewards
Активен до: 22.12.2026
New players at Pinco can claim a 160% casino bonus on their first deposit by registering with the promo code GPARK.
Official Fonbet Promo Code 2026 for €3,000
Активен до: 22.12.2026
Choose a multi-stage casino bonus and get up to €3,000 and 225 free spins across your first five deposits.
Bonus Promo code PIN-UP — Special Promo
Активен до: 22.12.2026
Profitable bonus with using our promo code up to €5,000
