Polymarket Becomes Serie A’s Official U.S. Prediction Market Partner
Xenia Luch
15 May 2026
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Italy’s Serie A has signed a multi-year agreement with Polymarket, naming the company the league’s official and exclusive prediction market partner in the United States, according to a joint release published on Business Wire.
Under the agreement, Polymarket will become the exclusive platform for Serie A prediction markets in the U.S. The company’s branding will also be integrated across the league’s U.S. media and digital channels.
The deal also covers the use of official data.
Serie A markets on Polymarket will use league data supplied by Genius Sports, a move intended to improve the accuracy and transparency of market settlements.
Serie A said the agreement reflects its focus on the U.S. market. The league sees the United States as one of its key areas for international growth and expects Polymarket to offer fans a more interactive way to engage with matches, clubs and players.
Polymarket has also linked the development of its football partnerships to the 2026 FIFA World Cup, which will be held in the United States, Canada and Mexico. The company believes the tournament could increase interest in football among U.S. audiences.
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