1xBet Partners with Badminton World Federation

The Badminton World Federation (BWF) and the bookmaker 1xBet have struck a partnership deal, making 1xBet the official partner of a series of major international badminton tournaments for the 2023/2024 season. The deal lasts for one year with an option to extend, and the financial terms are kept secret.

1xBet will sponsor at least six tournaments in Europe and Asia from September 2023 to January 2024. These tournaments include the Hong Kong Open, Finnish Open, Denmark Open, French Open, and Malaysia Open, as well as the Japan Masters tournament.

By the way, 1xBet also made waves by offering unique betting lines on the most-streamed artist of 2023.