Sportradar: Japan and India Could Be Major Markets If Sports Betting Goes Legal

^{Pictured: Sportradar CEO Carsten Koerl}

Sportradar, a global leader in data and tech services for the sports betting industry, is eyeing potential expansion into Asian betting markets. CEO and co-founder Carsten Koerl highlighted the company’s focus during a recent investor briefing, as reported by SBC News.

In Q1 2025, Sportradar reported a record-breaking €311 million in revenue, marking a 17% YoY increase. With solid footing in Europe and the U.S., the company is now actively assessing the Asia-Pacific region as the next frontier for growth. According to Koerl, several South and Southeast Asian countries are now firmly on their radar for future growth.

“We are keeping a close eye on APAC, particularly Japan and India where we see a significant opportunity if and when they legalize, and have also begun exploring Thailand and Sri Lanka where we see long term opportunities,” Koerl noted.

Sportradar’s interest comes as parts of Asia begin slowly opening up to betting reform. Karnataka, India’s eighth-largest state, has announced plans for a regulated sports wagering market. Sri Lanka is also exploring ways to expand betting access. Meanwhile, Japan and Thailand are both moving toward legalizing land-based casinos — a step many analysts see as a gateway to broader gaming reform.

While Sportradar keeps watch over Asia, Super Group — parent company of Betway — is expanding in Africa. CEO Neal Menashe says the continent is proving highly profitable, with Betway now eyeing launches in Ethiopia, Côte d’Ivoire, and Angola.