Survey: 86% of US Gamblers Say They Quit Websites with Too Many Ads
Kate Marshal
13 October 2023
Comment 0
A new survey by a research company, Optimove, reveals that many US gamblers are fed up with the flood of annoying gambling-related ads on the internet.
The survey found that 86% of respondents have closed gambling websites that are filled with annoying ad offers, push notifications, texts, and other materials.
The survey involved 396 US citizens aged 21 and above with a household income of $75,000 or more.
Optimove said that the overload of advertising has made users indifferent to its content. This has led to a decline in consumer engagement with marketing, which could hurt the bottom line of gambling companies promoting their services.
However, the survey also found that most respondents (90%) are okay with personalized ads, and 56% said relevance is the key factor for viewing messages.
So, gambling companies can improve their interactions with customers by focusing on personalized offers and making sure they are suitable for gamblers.
As for the preferred channels for receiving advertising notifications, 57% of players said email is the best option. Another 18% said they prefer text messages.
Best Bonuses
BitStarz Bonus Code – Welcome Bonus
Активен до: 22.12.2026
BitStarz offers a welcome bonus: up to $500 or 5 BTC, plus extra rewards after your first deposit.
Best Linebet Promo Code for New Users: 2 Welcome Bonuses
Активен до: 22.12.2026
Up to 1766 USD + 150 free spins for casino or a 100% sports bonus up to 117.89 USD on the first deposit.
Working 888starz.bet Promo Code – Sports & Casino Bonus
Активен до: 22.12.2027
Promo code unlocks the full welcome package, including up to €1500 + 150 Free Spins in the casino and up to €400 in sport.
Working Pinco Promo Code 2026 – Elite Welcome Rewards
Активен до: 22.12.2026
New players at Pinco can claim a 160% casino bonus on their first deposit by registering with the promo code GPARK.
Official Fonbet Promo Code 2026 for €3,000
Активен до: 22.12.2026
Choose a multi-stage casino bonus and get up to €3,000 and 225 free spins across your first five deposits.
Bonus Promo code PIN-UP — Special Promo
Активен до: 22.12.2026
Profitable bonus with using our promo code up to €5,000
