Pinnacle Raises Alarm Over Unauthorized Resale of Odds as Prediction Markets Expand

Sportsbook operator Pinnacle has reported a sharp increase in demand for its odds from prediction market platforms and other market participants, while warning about the unauthorized use of its data. The company’s statement was published by Gambling911 on September 9.

Pinnacle explained that sports event contracts require accurate and constantly updated pricing data. According to the company, the rapid growth of prediction markets has significantly increased demand for its odds.

The operator said it has been receiving more requests for commercial partnerships and access to its sports pricing data. Pinnacle said it is open to working with both established industry players and new companies entering the market.

At the same time, the sportsbook warned about a rise in unauthorized resale of its data. Pinnacle emphasized that it has no official partners or intermediaries allowed to redistribute its odds.

The company urged users to obtain data directly from Pinnacle and said it would take stronger action against unauthorized use and resale. Pinnacle noted that direct access ensures users receive the latest odds updates without delays.

Founded in 1998, Pinnacle is known for its proprietary approach to creating and managing sports odds. The company describes its pricing as a benchmark for participants in both the betting industry and prediction markets.