Betsson Sport Secures Sponsorship Deal with Italian Torino FC
Xenia Luch
18 April 2024
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Pictured: Stefano Tino, Betsson Group’s Managing Director for Italy, with a player from Torino
As reported by Gambling News, Betsson Sport has inked a sponsorship deal with the Italian football club, Torino FC. This new alliance was officially announced on Saturday, April 13, during the Torino vs Juventus match.
Betsson Sport, a subsidiary of the Swedish gambling company Betsson, is committed to supporting Italian sports teams.
Interestingly, this sponsorship comes at a time when Italy has imposed a ban on gambling advertising, which includes the display of bookmakers’ and casinos’ logos on sports club jerseys.
This is where Betsson Sport steps in. While the company being advertised has no direct ties to gambling, it effectively promotes Betsson’s gambling services.
This workaround has allowed Betsson to navigate around Italy’s betting advertising restrictions. For instance, Betsson Sport is also a sponsor of Napoli and Roma, with the legendary Italian footballer, Francesco Totti, serving as the ambassador of this firm.
In related news, reports have surfaced that StarCasino.Sport, a brand owned by Betsson, will be featured on the jerseys of Inter Milan. This isn’t about online casinos per se, but rather a seemingly unremarkable news outlet that effectively advertises gambling services. It’s a smart move, to say the least.