Betano Bags Exclusive Betting Sponsorship for Euro 2024 in Germany

Betano, the sports betting giant under the Kaizen Gaming brand, has scored a major deal with the Union of European Football Associations (UEFA). The online bookmaker has secured the exclusive betting sponsorship for the Euro 2024, the biggest football event in Europe.

The Euro 2024 will take place from June 14 to July 14, 2024, in ten cities across Germany. Twenty-four national teams from Europe will compete for the coveted trophy and the glory.

Betano will be the only betting company to have its name and logo displayed throughout the tournament. 

For reference: Betano, founded in 2017, is a part of Kaizen Gaming, a leading gaming operator in Europe. Betano holds a license from Malta, which allows it to operate internationally. It also has several national licenses, enabling it to offer its services in regulated markets such as Bulgaria, Portugal, Greece, Germany, and the Czech Republic.

This is not the first time that Betano has landed a prestigious sponsorship deal in the football world. The company was also the exclusive betting partner for the 2022 FIFA World Cup in Qatar.

On a side note, we’ve previously reported on Betano’s victory lap in Brazil, where the court overturned the ban on Betano ads at Brazilian football stadiums.