$/€ 888 Holdings Officially Rebrands to Evoke — Confirmed
Lina Almans
16 May 2024
Comment 0
888 Holdings, one of the world’s foremost betting and gaming companies, has officially rebranded itself as Evoke.
The company announced in a press release that the rebranding is aimed at better realizing its business potential. The new name, Evoke, is said to “better reflect the Group’s values and unify colleagues under one clear identity.”
Despite the change in corporate identity, all its brands, which include William Hill, 888casino, 888sport, 888poker, and Mr Green, will continue to operate under their existing names.
The decision to rebrand was overwhelmingly approved by the company’s shareholders, with a staggering 99.79% voting in favor of the transition from 888 to Evoke.
Evoke, registered in Gibraltar and headquartered in London, offers services to players worldwide through the brands within its portfolio. The company has recently bolstered its presence in African markets, signaling a strategic expansion.
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