What Is ROI in Betting? Why ROI is Important?

avatar

Lina Almans

Upd 7 days ago

Comment 0

ROI (Return on Investment) is a percentage that measures betting profit or loss of a bettor or tipster. The value can swing either way – positive or negative. If it’s in the positive zone, congratulations, your bets are paying off; if negative, well, that’s a losing streak.

Pro Tip: To measure your ROI accurately, you need at least 500–1000 bets.

Consider yourself a top-tier bettor if your ROI is 5% or more.

Check out the screenshot above. It shows a tipster’s ROI in betting. The higher the %, the better the tipster. 

Although the ROI of 8.7% looks impressive, but it is based on only 372 bets, which is too small to draw any meaningful conclusions.  

How to Calculate ROI in Sports Betting

It’s easy. Just follow these steps:

Step 1: Find your net profit (or loss) from your bets. This is the difference between your winnings and your losses.

Step 2: Divide your net profit (or loss) by your total stake. This is the amount of money you bet in total.

Step 3: Multiply the result by 100. This is your ROI as a percentage.

You can also use this formula:

ROI = (Net Profit / Total Bets) x 100

Where:

  • Net Profit = Winnings – Losses
  • Total Bets = Bets x Stake

Here are some examples in different scenarios:

Note: If you have a net loss, use a negative sign for the net profit.

What Are The Benefits of ROI?

ROI looks simple, but some people argue it’s not that useful. They think it doesn’t capture all the factors that matter in betting. Well, they are wrong. It’s a powerful indicator of your betting performance – and here’s why.

The key thing to remember is that ROI improves in accuracy as you place more bets. The number of bets you make is more important than the odds you get. So, don’t be fooled by someone who claims to have a 25-30% ROI after only 10 bets. They might have just gotten lucky. What you should look for is someone who has a consistent ROI over 100+ bets – they are long-term winners. That’s how you know they have the skills to beat the bookies. 

ROI: What’s a Good Value?

The rule of thumb is that you need at least a 5% ROI over 1000 bets to be a reliable tipster. That means you make 5% profit for every dollar you bet. That’s how you show the bookies who’s boss. Even 1-2% ROI is decent, but not impressive.

Author avatar

Lina Almans

| Analyst

Bookmaker & Casino Reviewer | Gambling Analyst | Former Professional Capper | Covers Betting Theory | Since 2020

All articles by this author.

Best Bonuses

BitStarz Bonus Code – Welcome Bonus

BitStarz Bonus Code – Welcome Bonus

GPARK

Активен до: 22.12.2026

New players can receive a 100% bonus up to €/$100 on their first deposit when activating the welcome offer.

9.8

Get a Promo Code

* For New Players

Best Linebet Promo Code for New Users: 2 Welcome Bonuses

Best Linebet Promo Code for New Users: 2 Welcome Bonuses

GPARK

Активен до: 22.12.2026

Up to 1766 USD + 150 free spins for casino or a 100% sports bonus up to 117.89 USD on the first deposit.

9.4

Get a Promo Code

* For New Players

Working 888starz.bet Promo Code – Sports & Casino Bonus

Working 888starz.bet Promo Code – Sports & Casino Bonus

GPARK

Активен до: 22.12.2027

Promo code unlocks the full welcome package, including up to €1500 + 150 Free Spins in the casino and up to €400 in sport.

9.4

Get a Promo Code

* For New Players

Working Pinco Promo Code 2026 – Elite Welcome Rewards

Working Pinco Promo Code 2026 – Elite Welcome Rewards

GPARK

Активен до: 22.12.2026

New players at Pinco can claim a 160% casino bonus on their first deposit by registering with the promo code GPARK.

9.4

Get a Promo Code

* For New Players

Official Fonbet Promo Code 2026 for €3,000

Official Fonbet Promo Code 2026 for €3,000

GPARK

Активен до: 22.12.2026

Choose a multi-stage casino bonus and get up to €3,000 and 225 free spins across your first five deposits.

9.4

Get a Promo Code

* For New Players

Bonus Promo code PIN-UP — Special Promo

Bonus Promo code PIN-UP — Special Promo

GPARK

Активен до: 22.12.2026

Profitable bonus with using our promo code up to €5,000

9.4

Get a Promo Code

* For New Players

Leave a comment