Bet365 Tops the Charts: Most Recognized Bookmaker in Brazil

A recent study by Resenha Digital Clube, as reported by iGaming Brazil, has revealed the top bookmakers in terms of brand recognition among Brazilian sports content consumers. 

The survey found that 9 out of 10 Brazilians who regularly consume sports content are familiar with various bookmakers.

Here are the top 10 most recognized betting brands:

1. Bet365 — Recognized by 66% of respondents
2. Betano — Recognized by 64% of respondents
3. Sportingbet — Recognized by 49% of respondents
4. Blaze — Recognized by 40% of respondents
5. 1xBet — Recognized by 35% of respondents
6. EstrelaBet — Recognized by 34% of respondents
7. Betfair — Recognized by 32% of respondents
8. BetWay — Recognized by 17% of respondents
9. Bodog — Recognized by 13% of respondents
10. Novibet — Recognized by 12% of respondents

However, despite the high level of awareness about the betting market, it is worth noting that 4 out of 10 Brazilians do not currently consider placing bets. 

The study also revealed that the intention to use betting platforms is more prevalent among male audiences and individuals aged 30 to 39.

This news follows recent developments in Brazil’s fight against match-fixing, with the launch of a dedicated reporting channel.