Brand Finance: FanDuel and DraftKings Rank Among World’s Most Valuable Brands

American gaming giants FanDuel and DraftKings, along with Singapore’s Marina Bay Sands casino resort, have secured spots on the Brand Finance Global 500 (2025) list. Compiled annually by leading brand valuation consultancy Brand Finance, the ranking features the 500 most valuable brands worldwide, with a combined worth nearing $9.5 trillion.

FanDuel, owned by Flutter Entertainment plc, landed at No. 340 — climbing from No. 413 last year. Brand Finance estimates its brand value at $7.0 billion.

Boston-based DraftKings made its debut on the list at No. 480, with a brand valuation of $5.1 billion (it was unranked in last year’s edition).

Brand Finance analysts also highlighted both betting giants as part of the top five fastest-growing brands over the past five years:

• DraftKings surged from $18 million in 2020 to $5.1 billion in 2025.
• FanDuel skyrocketed from $56 million in 2020 to $7 billion in 2025.

Singapore’s Marina Bay Sands, owned by U.S. casino-hotel operator Las Vegas Sands, also retained a spot on the list, though it dropped from No. 366 to No. 419. While its exact valuation wasn’t disclosed, its placement between FanDuel and DraftKings suggests a brand worth between $5 billion and $7 billion.

Apple topped the 2025 Brand Finance Global 500 with a staggering $574.5 billion valuation, followed by Microsoft at $461.1 billion and Google at $413 billion. The highest-ranked European brand was Deutsche Telekom, securing the No. 11 spot with an $85.3 billion valuation.