Bet365 Set to Make History as UEFA Champions League’s First Betting Sponsor
Kate Marshal
09 January 2024
Comment 0
Bet365 is the preferred bidder for a three-year deal to become the betting sponsor of the UEFA Champions League, according to SportBusiness.
The bookmaker is one of three companies that have shown interest in sponsoring Europe’s premier club football competition. Bet365’s offer seems to be the most attractive, as it was revealed six months ago.
The financial terms of the deal are still under wraps, but it’s likely to be a hefty sum.
The deal would cover the next 3 seasons of the tournament: 2024/2025, 2025/2026, and 2026/2027.
The UEFA Champions League has never had a betting sponsor before. Its biggest sponsor so far is Heineken, which pays $65 million per season.
Bet365 was founded in 2000 and is based in Stoke-on-Trent, England. It operates in various markets, including the UK, the USA, Spain, and Italy. Its CEO is Denise Coates, who is one of the richest women and the biggest taxpayers in the UK.
In other news, Betano became the exclusive betting partner for Euro 2024 in Germany.
Best Bonuses
BitStarz Bonus Code – Welcome Bonus
Активен до: 22.12.2026
BitStarz offers a welcome bonus: up to $500 or 5 BTC, plus extra rewards after your first deposit.
Best Linebet Promo Code for New Users: 2 Welcome Bonuses
Активен до: 22.12.2026
Up to 1766 USD + 150 free spins for casino or a 100% sports bonus up to 117.89 USD on the first deposit.
Working 888starz.bet Promo Code – Sports & Casino Bonus
Активен до: 22.12.2027
Promo code unlocks the full welcome package, including up to €1500 + 150 Free Spins in the casino and up to €400 in sport.
Working Pinco Promo Code 2026 – Elite Welcome Rewards
Активен до: 22.12.2026
New players at Pinco can claim a 160% casino bonus on their first deposit by registering with the promo code GPARK.
Official Fonbet Promo Code 2026 for €3,000
Активен до: 22.12.2026
Choose a multi-stage casino bonus and get up to €3,000 and 225 free spins across your first five deposits.
Bonus Promo code PIN-UP — Special Promo
Активен до: 22.12.2026
Profitable bonus with using our promo code up to €5,000
