Swiss F1 Team to Change Name Due to Gambling Ban in Some Countries
Xenia Luch
04 January 2024
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The Swiss Formula 1 team Sauber will have a new name in 2024, thanks to a deal with its sponsor, the cryptocurrency casino Stake.com. The team will be called the Stake F1 Team, but only in some regions.
The reason is that some countries that host Formula 1 stages do not allow gambling ads. The team’s name, which features the brand of the online casino, cannot be used in these countries.
Some of the countries that fall into this category are Bahrain, China, Saudi Arabia, UAE, Singapore, Japan, and Qatar, where Formula 1 stages will take place in 2024.
The team’s solution is to switch to another sponsor’s name when necessary, one that is not related to gambling. A good option is the live streaming platform Kick.com, which is owned by the Stake casino and is one of the team’s partners.
So, don’t be surprised if you see the Stake F1 Team turn into the Kick F1 Team at different times of the year. By the way, the 2024 F1 season Grand Prix will kick off in Bahrain on March 2.