ICE Barcelona 2025: Dates, Agenda, Venue & Exhibitors

ICE Barcelona 2025, one of the world’s largest gaming industry events for innovations and business networking, will take place from January 20 to 22, 2025, at Fira Barcelona Gran Via, bringing together over 55,000 gaming professionals and featuring 630+ exhibitors, including brands like Amatic and Digitain.

This marks its 1st edition in the Catalonian capital after 11 years of being hosted in London. The event will focus on the growing Latin American gaming market, especially Brazil. According to the site of the event, 384 speakers from various B2B gaming sectors are confirmed for the event.

The event offers free Exhibition Passes, granting full access to all 3 days of ICE. For those seeking networking opportunities, the Conference Pass is priced at €720.

Tickets can be reserved on the official website: icegaming.com.

Clarion Gaming’s Managing Director Stuart Hunter commented on the event’s direction, noting that: “In all of the extensive research that we undertake to identify the most important issues impacting the business, Brazil and Latin America consistently top the list.”

What’s on the Agenda for ICE 2025?

The program begins with the World Regulatory Briefing on January 20, headlined by former Mexican President Vicente Fox, addressing economic growth and community protection. 

Vicente Fox, former Mexican President

Sessions on January 21 will explore the latest market developments in Brazil, followed by broader LatAm-focused sessions, while January 22 will focus on responsible gambling.

Some of the biggest gaming industry players are coming:

• IGT will present localized versions of hits like Tiger and Dragon, along with the IGT Evolve platform and Sierra27 cabinet. 
• SYNOT Group will debut its SUPER LINK system slot adaptation and new Gamifire Prime suite. 
• Amusnet will present the Crazy Red cascade slot, along with its Link Jackpot and Tournament Tool innovations. They even signed a special partnership with football legend Hristo Stoichkov exclusively for this event.

Running alongside ICE, the iGB Affiliate 2025 will also be hosted at the same venue. Full details of the event schedule and travel details are available on the official site barcelona.igbaffiliate.com.