Alessandro Del Piero Becomes Ambassador for Belarusian Bookmaker Betera
Kate Marshal
02 June 2026
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Belarusian bookmaker Betera has announced a partnership with former Italy international Alessandro Del Piero, who has become a brand ambassador ahead of the FIFA World Cup.
Del Piero, a 2006 World Cup winner and Juventus’ all-time leading scorer, will take part in a new Betera advertising campaign linked to the tournament.
One of the main elements of the campaign is a brand video featuring Del Piero.
As part of the partnership, Betera also plans to launch a series of digital activations ahead of the World Cup. The content will be published on the bookmaker’s official social media channels and across Betera’s own digital platforms.
Gambling Park notes that Betera has previously worked with Ballon d’Or winner Luís Figo and Italian football club Juventus. The bookmaker is also a partner of Belarusian federations in football, ice hockey, basketball and handball.
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