Bet365 Becomes Official UFC Partner in the United States and Canada

^{Pictured: Bet365 Headquarters, United Kingdom}

Bookmaker bet365 has been named the official betting partner of the Ultimate Fighting Championship (UFC) in the United States and Canada. The multi-year agreement was announced in a joint press release by the companies.

Under the partnership, bet365 will be integrated into UFC broadcasts and digital platforms.

During events, viewers will see fighter odds displayed on screen, betting tickers with live lines, and additional wagering features, including same-game parlays, which allow multiple outcomes from the same fight to be combined into a single bet. The bookmaker’s brand will also appear across various advertising and media formats associated with UFC events.

Bet365 will also launch special promotions tied to UFC events. These will include boosted odds and bonus offers available in the operator’s app for bets on headline bouts at numbered UFC events and Fight Night cards.

UFC said the partnership would strengthen engagement with mixed martial arts fans by offering additional data and analytical tools during live broadcasts.

The first event where bet365 will appear as an official partner will be UFC 326: Holloway vs. Oliveira 2, scheduled for March 7 at T-Mobile Arena in Las Vegas.

Bet365 and UFC have previously cooperated. The bookmaker has served as an official partner of the promotion in the United Kingdom and Ireland, as well as in several European markets.

Gambling Park notes that bet365 won the Sports Betting Operator of the Year award at the Global Gaming Awards EMEA.