ICE Barcelona 2026 Welcomes 65,000 Industry Visitors

The international iGaming exhibition ICE Barcelona attracted around 65,000 visitors in 2026, according to Margaret Dunn, Head of the ICE project at Clarion Events, the event’s organiser. Dunn shared the figures in a post on LinkedIn.

Attendance at ICE Barcelona rose by 11% compared with 2025, she said.

The exhibition itself expanded by 21% year on year, driven by an increase in the number of stands and more complex booth construction. In addition, 86% of exhibitors that took part in ICE Barcelona 2026 have already confirmed their participation in the 2027 edition.

Dunn also noted that preparations for the 2026 event included redesigned venue navigation and an expanded exhibition offering with several new thematic zones.

• Casa Brasil, a networking and business space for representatives of the Brazilian market;
• Innovator Challenge, held in partnership with Microsoft, a technology competition showcasing innovative industry solutions;
• ICE Startup Accelerator, a programme aimed at supporting startups by providing access to investors, industry experts and growth opportunities.

As part of World Gaming Week — a series of business and exhibition events held alongside ICE Barcelona — €80,000 was raised for charitable causes.

Gambling Park notes that Bet365 wins sports betting operator of the year at Global Gaming Awards EMEA.