Google Searches for Betano and BetWarrior Spiked During 2026 World Cup Hydration Breaks

Search interest in the bookmaker brands Betano and BetWarrior rose sharply during hydration breaks in the World Cup match between Argentina and Austria on June 22, according to a study by consulting company Novarum. Both bookmakers were broadcast partners*.

Analysts examined minute-by-minute Google Trends data before, during and after the match. For comparison, they also included Betsson, a brand that did not sponsor the broadcast of the match.

Betano maintained a high level of search interest across all analyzed periods.

During the first hydration break, the figure rose by 61% compared with the previous passage of play. During the second break, it increased by 149% and reached the maximum Google Trends value.

At BetWarrior, interest during the match fell to the minimum level recorded by Google Trends. However, during water breaks, when ads appeared in the broadcast, the figure rose sharply. On average, interest in BetWarrior during hydration breaks was up to six times higher than during the half-time interval.

For Betsson, the trend was different: the most notable increase came not during hydration breaks, but during the half-time interval. At that point, search interest in the brand rose by 230% compared with the previous passage of play. During hydration breaks, the increase was lower — 5.3% and 95.1%. At the same time, Betsson’s absolute figures were lower than those of Betano and BetWarrior.

Based on this trend, Novarum concluded that hydration breaks during the match became a short-term source of search interest for the bookmaker brands advertised during the broadcast.

* Betano is a regional partner of the 2026 World Cup in Europe and South America; BetWarrior sponsors Argentina’s national team.