José Mourinho Becomes Ambassador for iGaming Provider GR8 Tech
Xenia Luch
01 April 2026
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International B2B gambling solutions provider GR8 Tech has announced a strategic partnership with one of the most decorated football managers, José Mourinho.
The Portuguese coach will serve as the brand’s official ambassador and the central figure of a new initiative — Champions Club, an exclusive community for operators.
GR8 Tech said it plans to use Mourinho’s image to communicate its core values of discipline, preparation, and performance under pressure.
“José Mourinho embodies the belief that preparation, structure, and precise execution are the foundation of consistent success. In gambling, as in football, winning is achieved through careful planning and the ability to perform under pressure,” said Alexander Feshchenko, CEO of GR8 Tech.
Mourinho said he was drawn to the company’s internal culture and its focus on excellence in detail, which he has consistently demanded from his teams.
The partnership will include a series of international marketing campaigns aimed at promoting the provider’s flagship products, including the ULTIM8 sportsbook platform and the Infinite Casino Aggregation system.
Earlier, Gambling Park reported on a partnership between Brazilian UFC fighter Carlos Prates and bookmaker 1xBet.
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