Fanatics Sportsbook Taps Kendall Jenner for Super Bowl 2026 Commercial

^{Pictured: Kendall Jenner}

American model Kendall Jenner has taken part in a new advertising campaign by Fanatics Sportsbook, appearing in a commercial titled Bet on Kendall released ahead of Super Bowl 2026.

The video is one of the company’s key marketing activations ahead of the NFL final and marks the first major project produced by Fanatics Studios, a newly launched in-house unit created to develop proprietary advertising content.

“This is the first official project from Fanatics Studios since its launch. From the outset, we wanted to produce this kind of content — at the intersection of sport and pop culture, designed for the biggest stage in sports entertainment,” Fanatics Studios chief executive Michael D. Ratner said in a statement.

The storyline draws on a popular internet meme commonly referred to as the “Kardashian–Jenner curse,” which suggests that athletes who have been romantically linked to Kendall Jenner experience a subsequent decline in performance. In the commercial, Jenner showcases elements of a luxury lifestyle and claims she placed bets on Fanatics against the success of her former partners. While no names are mentioned directly, the context points to NBA players Devin Booker and Ben Simmons.

The campaign is built around an interactive concept, inviting users to place bets on the outcome of the Super Bowl either by backing Jenner’s implied pick or betting against it. The commercial does not disclose which team Jenner herself has chosen.

The ad has received extensive coverage across U.S. news and entertainment outlets and has circulated widely on social media, where some users have criticised Jenner for promoting gambling.

This is not the first high-profile Fanatics campaign to feature a U.S. celebrity. Previously, Gambling Park reported on a Fanatics Casino advertising project involving Patrick Schwarzenegger, the son of Arnold Schwarzenegger.