Sydney Sweeney Joins Novig As Strategic Partner And Stars Nude In Provocative Sports Ad

^{Sydney Sweeney, American actress}

28-year-old American actress Sydney Sweeney appeared nude in a commercial for prediction market platform Novig. The Euphoria star has also become a strategic partner of the company and received an equity stake in the business.

The ad is part of Just Sports, Novig’s first nationwide advertising campaign. Sweeney appears in several provocative looks inspired by different sports. In one scene, she covers herself with footballs, while in another she sits on a basketball hoop and spins a ball on her finger. The actress also appears wearing gear associated with tennis, hockey, soccer, golf and baseball, before lying on a pool table near the end of the commercial.

In the video, Sweeney highlights that Novig focuses exclusively on sports: the platform does not offer markets on wars or politics. This idea became the foundation of the Just Sports campaign.

Founded in 2021 by Harvard graduates Jacob Fortinsky and Kelechi Uka, Novig received approval in June 2026 to operate as a federally regulated prediction market platform under the supervision of the U.S. Commodity Futures Trading Commission (CFTC). On August 4, the company launched its new format in most U.S. states.

According to Sweeney, she was involved in discussions about the advertising concept from the very beginning.

The actress said she believed in Fortinsky as a founder and wanted to be involved in building the prediction market platform rather than simply lending her image to the brand.

The Just Sports campaign will run throughout the American football season. Novig plans to promote it across digital platforms, social media and outdoor advertising. The company also plans to release additional creative materials and launch new campaign activities in the fall.