$/€ 1xBet Named Official Betting Partner of ATP Dallas Open
Kate Marshal
07 February 2025
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Bookmaker 1xBet has secured a multi-year deal as the official betting partner of the ATP Dallas Open. The agreement was finalized through a partnership with GF Sports & Entertainment, the company that manages the tournament.
The Dallas Open was added to the ATP Tour calendar in 2022 and will be upgraded to an ATP 500 event in 2025. The tournament features a 28-player singles draw and a 16-team doubles field, with a prize pool exceeding $3 million. Matches are played on indoor hard courts.
The 2025 edition runs from February 3–9 at the Ford Center at The Star in Frisco, a Dallas suburb, with qualifying matches beginning on February 1.
As part of the sponsorship, 1xBet will introduce “innovative virtual branding” integrated into live match broadcasts, aiming to “enhance the viewing experience for tennis fans”.
For 1xBet, the Dallas Open partnership represents another key step in the brand’s international expansion. “Partnering with the Dallas Open is a milestone for 1xBet. This collaboration with an ATP 500 event is a strategically important move that opens new opportunities for global brand promotion,” the company stated.
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