1xBet Becomes Exclusive Betting Partner for ECN Cricket Tournaments Across Europe

Bookmaker 1xBet has signed on as the official betting partner of the European Cricket Network (ECN), according to Gambling Insider.

Under the agreement, 1xBet will serve as the exclusive official partner for all ECN cricket tournaments, including high-profile events such as the European Cricket Championship and the European Cricket Series.

The bookmaker’s branding will feature prominently in the visual presentation of international cricket broadcasts, covering more than 1,000 matches throughout the partnership.

For reference, the European Cricket Network is a digital platform dedicated to cricket in Europe, founded in 2018. ECN brings together more than 30 national cricket federations across the continent.

“This agreement is important to our global strategy to support sports. We share the ECN’s desire to promote cricket around the world and are delighted about securing our partnership with the European Cricket Network to add to our portfolio of first-class rights holders. We are sure this partnership will be a resounding success for all involved,” said 1xBet representative Mark Wilson.