$/€ UFC Legend Jon Jones Becomes 1win Ambassador
Lina Almans
10 September 2025
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Bookmaker and crypto casino 1win has officially confirmed a partnership with mixed martial arts legend Jon Jones. The announcement was made on the official social media accounts of both the company and the fighter.
Jones is expected to represent 1win on the global stage as the brand’s international ambassador.
“The one. The only. Jon Jones — a name that inspires admiration. His charisma and drive for excellence will now inspire millions through his partnership with 1win. The game is only beginning,” the company stated.
This is not Jones’s first collaboration with the brand. He previously took part in the ALF Global project, which 1win partnered with. Under the plan, he was supposed to lead one of the teams, but the season was canceled after fellow fighter Nate Diaz left the show.
Neither 1win nor Jones has provided further details about the new agreement. Notably, the UFC star is not the only major athlete among the platform’s ambassadors: earlier, boxing icon Saúl “Canelo” Álvarez also joined the 1win team.
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