$/€ Eric Cantona Joins William Hill as New Face of Football Betting
Kate Marshal
03 August 2023
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William Hill, one of the top bookmakers in the UK, has kicked off the new 2023/2024 season with a bang by signing Eric Cantona, the legendary French football star and former Manchester United player, as its new face.
For the next two years, Cantona will represent the brand and help boost its popularity across the UK.
The campaign, called “Who You Got?”, debuted on August 2nd and aims to highlight the key English football matches throughout the season.
As you may know, William Hill is owned by 888 Holdings, a leading online gambling company.
Alexis Zamboglou, Managing Director of UK & Ireland at William Hill, said about new ambassador: “When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humor, and provocation, Eric is the perfect fit to front our distinctive campaign”.
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