Superbet Rebrands as Super Technologies

Gambling operator Superbet has announced a change of its corporate name and will now operate under the brand Super Technologies (shortened to Super), the company said in its official communications.

Super Technologies stressed that the rebranding will not affect its current operations or commercial brands. All products will continue to operate under their existing names in key markets, and there will be no changes for customers, partners or affiliates.

Going forward, the company plans to place greater emphasis on the development of its own technologies, digital services and solutions aimed at accelerating product launches and increasing user engagement.

Gambling Park background: Super Technologies is headquartered in Bucharest and operates across a number of regulated markets, including Romania, Poland, Serbia, Belgium and Brazil.

In Belgium, the group is represented by the Napoleon Sports & Casino brand, acquired in 2021, while the core Superbet brand will continue to operate in other markets. In addition to its operational business, the group is developing technology and product hubs in several European countries.

The rebranding reflects Super’s broader transformation from a traditional betting operator into a company focused on building a technology-driven ecosystem for the betting and digital entertainment industries.