PrizePicks Inks First NHL Sponsorship Deal with Dallas Stars

PrizePicks, one of the top fantasy sports operators, has teamed up with the Dallas Stars, making its first sponsorship deal with a National Hockey League (NHL) club.

The operator’s logo will now grace the jerseys of the main hockey team.

“Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans”, said CEO and Co-Founder Adam Wexler.

In February, PrizePicks got hit with a $15 million fine from the New York State Gaming Commission (NYSGC) for running illegal contests that involved bonus playthroughs for new customers.