Sportradar: The Ultimate Data Provider for Sports Betting

Photo: Sportradar’s office, Austria
What is Sportradar
Sportradar is a global powerhouse in the sports data industry. It has offices in 19 countries across different continents. The company has a stellar roster of partners, including UEFA, NHL, FIFA, MLB, NBA, NASCAR and many others.
Did you know?
It was founded in 2001 and has its headquarters in St. Gallen, Switzerland.
What Sportradar Does
Sportradar provides a range of analytical services for sports media and bookmakers. They crunch the numbers from 890,000 events across 80 sports every year, employing 3,900 full-time staff. The data is then turned into digital content and delivered to clients.
How Sportradar Collects Data?
Sportradar collects data through various methods, such as:
- Digitizing paper records (still used in amateur leagues);
- Electronic records;
- Direct observation by Sportradar scouts;
- Sensors on athletes, special cameras;
- Reports from journalists, federations, and coaches.
Method | Pros | Cons |
Digitizing paper records | Low cost, reliable | Slow, limited |
Electronic records | Fast, accurate | Expensive, not available everywhere |
Observation by scouts | Detailed, flexible | Prone to human error, subjective |
Sensors and cameras | Precise, objective | High-tech, invasive |
Input from others | Diverse, insightful | Unverified, biased |
Betradar: The One-Stop Shop for Bookmakers
One of Sportradar’s divisions is Betradar, which works with 900 bookmakers in 120 countries.
Betradar gives clients tons of data, like:
- Match schedules and game events, pre-match and live odds;
- Live sports event result feeds;
- Betting market monitoring data.
And its main product – a plug-and-play bookie solution, with visuals, customer service, and betting monitoring.
Top betting companies like Bet365, William Hill, Paddy Power, Ladbrokes, and others partner with Betradar.

Sportradar’s Integrity: No Cheating Allowed
Sportradar has a special unit called Sportradar Security Services, or the Fraud Detection System (FDS). The FDS detects and monitors fraud in matches and compares the odds changes in online bookies with the expected odds for a match.
In 2022, Sportradar found 1,212 suspicious matches across 12 sports. The top 3 countries with the most dodgy events were:
Country | Number of Fishy Matches |
Brazil | 152 |
Russia | 92 |
Czech Republic | 56 |
Sportradar’s Future: Asia Is the Next Big Thing
In 2023, Sportradar focuses on the gaming market in Asia, especially India and China. They are huge opportunities. But there are challenges too, like unclear laws and illegal betting.
Sportradar sees Asia as a place to grow fantasy sports, with partners like DraftKings and FanDuel Group.
FAQ
What is Sportradar?
Sportradar is a global leader in sports data and analytics. It provides data, content, and services to sports media, bookmakers, and sports organizations.
How many sports does Sportradar cover?
Sportradar covers over 90 sports, including soccer, basketball, tennis, cricket, esports, and more.
How does Sportradar ensure fair betting?
Sportradar has a special unit called the Fraud Detection System (FDS) that detects and monitors fraud in matches. It tracks matches in the top leagues of all UEFA countries and other regions.