Developer of Crash Game Aviator Signs Partnership Deal with UFC and WWE

^{Pictured: UFC President Dana White and SPRIBE Founder David Natroshvili}

Kyiv-based iGaming developer SPRIBE, best known for its hit crash game* Aviator, has signed a multi-year partnership with UFC and WWE, according to a press release on PRNewswire.

As part of the deal, the Aviator logo will appear on the canvas inside the Octagon at every UFC event worldwide.

Additionally, SPRIBE’s game will be featured in the social media channels of the MMA promotion, owned by TKO Group Holdings. The Aviator brand will also be visible to audiences during marquee WWE events, as the wrestling giant is also under TKO Group Holdings. The agreement includes exclusive social media activations and joint marketing campaigns.

The partnership aims to solidify SPRIBE’s position as a leader in iGaming software. By teaming up with UFC and WWE, the Aviator developer seeks to:

• Boost global brand recognition
• Expand its presence in regulated gambling markets, with a focus on the U.S.
• Grow its Aviator player base

Currently, SPRIBE’s crash game is a favorite among online casino players in over 60 countries. In December 2024 alone, total wagers on Aviator worldwide surpassed $14 billion. The collaboration with UFC and WWE is expected to drive those numbers even higher.

*A crash game is a type of online casino game where a multiplier increases as an object moves — players must cash out before it stops. In Aviator, the object is a plane.